Teen Genre/Market

Each member of our group researched similar film openings after discussing and deciding our overall genre would be teen. We mainly focused on "girly" films, our target audience is teenage girls aged between 13-19 year old. We did some research on the U.K film council website where we discovered audience by gender and who goes to see what films. We found the 78% of the audience of Marley and Me were female and only 22% were men, Marley and Me is a girly kind of "chick flick" which is the kind of style that we want to do. We also saw that the majority of people that go the the cinema are aged between 15 and 24 which covers most of our target audience. 

Marketing of Mean Girls

Mean girls was released in cinemas on April 30, 2004 and attracted a large audience from tweens to teens. We plan on going for the same audience group so we want to go for a similar approach. The screen shot below shows the data of Mean Girls in the US provided by the Box Office. 

As can be seen, Mean Girls was a major release in cinemas. However a new release is currently being advertised and we have found that it is going straight to DVD. This could be due to the great success of the first film of which this new sequel release is depending upon for people to buy the new film. The film trailer includes clips of the original film to make the audience remember how good the film was helping to create and encourage a high interest for this new release.  This is something we will need to consider as it would be suitable for the buyer to have the film in there own comfort of the home.